BLO's tactic of switching the voice boxes on Barbies and GI Jo's to make a comment about the limitations and imposition of gender roles is clever and sly. They were also on top of getting media attention. However, the act in and of itself is jarring, and perhaps scary for children. The message is not implicit in the act. One would hope that the media coverage would make the message more transparent. You can't expect people to draw the same meaning form an abnormal occurrence that has no established framework to structure their understaning of it. It's likely that most people probably just saw it as a cruel and malicious prank.
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