Beautiful Trouble Assignment
On November 17, 2011, New York City labor unions wanted to celebrate the two-month anniversary of "Occupy Wall Street." They decided to replicate the spotlight from the Batman movies, but have "99%" in the middle. The team was able to find an apartment to project from and used "the Verizon building" across the street as a projection screen. In addition, there was a 20,000-person rally on the Brooklyn Bridge, located meters away from the projection, who cheered along with the images, which actually changed on the fly and went along with what the crowd was chanting and cheering.
The main strategy used in this piece is called "guerrilla projection," which is a very effective tactic used to display a large image to a crowd with little to no promotion beforehand. It worked very well in this case because the image was incredibly relatable and truly brought the crowd of people together in unity. Furthermore, the team of artists did a very thorough job of appealing to cultural popularity because projection art is very well-received in New York City.
No comments:
Post a Comment