I chose the Case study called "Harry Potter Alliance" because I was intrigued to find out what someone was doing or how they would make an alliance out of that. To my pleasant surprise, the Harry Potter Alliance, created by Andrew Slack, was based off the idea of Harry Potter actually being real and what he would be doing if he was. Based off of that, Andrew wanted to create a "Dumbledore Army" that would wake up our media and governments and stop global warming and end genocide in Darfur. And what a better way to do it than by making it fun and an easy point of reference. With this idea, Andrew took it to a lot of his friends in the media department so they could help spread it, and it indeed spread like wild fire. They also went to every Harry Potter movie premiere and got thousands of signatures for their petition. That along with having online and offline ideas and sites they successfully helped spread the word of this study very quickly!
No comments:
Post a Comment