Beautiful Trouble - Joshua Rivas

Justice for Janitors a movement that happened in 1994 was extremely successful in getting improved benefits and wages for Janitors who are not apart of the union. The Janitors used 'Days Of Rage' as their system to promote awareness on their issues to provoke change in their community. These events were blockades of bridges and roadways and all places of importance to many big businesses in order to frustrate members of the community in a way, that they could use the anger and redirect it at their problem rather than at themselves. This was crucial in their success by redirecting the anger at the protestors towards the government and big corporations. This action put these people of power in a position where they had to be the ones to end the blockades by giving into the needs of the protestors. 

This  campaign was so affective because it was clearly visible. The blockades and events were thought out strategically for maximum impact on the community and maximum response from that impact. And using the frustration towards a clear target that helps create a political crisis in which the Target must respond in positive ways towards the protestors or risk losing their status in the community.