I chose to focus on the case study: Barbie Liberation Organization.
Their main goal was to fight society and the media's idea of gender norms/stereotypes by using popular brands such as Barbie and GI Joe. Their stunt achieved their goals by switching the voice boxes of dolls right before Christmas time, which added the advantage of many buyers. The media was a key role they need to obtain in this project and they did this by attaching a instruction sheet, so the parents would know who to go to about this so called problem. I thought was an amazing strategy to get BLO's work out there, so people wouldn't think it was a common mistake but actually that it was BLO's project. It got people thinking!! Why is it typically not okay for a GI Joe to say, "I love to shop with you" and for a Barbie to say, "Dead men tell no lies"; because of stereotypes implanted in our brains. Also an excellent tactic was keeping their work lighthearted and funny, not to offended children and their parents.
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